One of the greatest marketing minds of our time, Dan Kennedy is credited with the phrase, “It’s the offer, stupid”. He was, of course, talking about making advertising more effective.
Indeed, as you think about why you buy anything, take any action, or move in a specific direction, you will probably find that it’s for one [...]

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I’m so sick and tired of the negativity and FEAR the media breeds with their reporting.

So For Your Own Mental Health STOP Watching the News!

I can’t stand the fear mongering of these irresponsible media outlets. So I NEVER watch the news or go online to catch up…

Why? Because I hate the FEAR.
Fear is a debilitating [...]

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First a Big Thanks to everyone who took the survey yesterday. I’m sorry if you missed the chance, but it has now been closed, because we received all the feedback we need on the buying group.
Now lets get to the good stuff. In the FAMOUS PLUMBING LETTER, I cover the most important part of the [...]

 You probably heard by now that we’re putting together a buying group to help independents compete with the big box retailers.
 
In times of recession, buying right is one of the most important things you can do. And (practicing what we preach) this isn’t just ‘another buying group’. What makes this different and unique?
 
A few important [...]

No doubt you’ve heard of Barnum and Bailey Circus. PT Barnum was, without a doubt one of the greatest promoters in the past 200 years.
But he wasn’t the only one. When asked the name of a popular magician, over 80 percent of Americans will reply, “Houdini”.
Why? Houdini died over 75 years ago.
What most people don’t [...]

..And why you should become a local celebrity, or at least use celebrities in your marketing.
As a society we are crazy about celebrities. Most major newspapers and news reporting websites have some section or front-page story about what celebrities are doing. For example, if I were to go to www.yahoo.com, I would find on their [...]